Capture more leads. Make sure every one is successfully delivered.

How it works

One connection between your website, your rules and your systems

Lead Data Platform sits between the website that captures leads and the systems that need them. It normalizes, tracks and delivers each lead — and tells you what happened next.

1. 1

   Works with the site you have

   Keep your website and your forms. One snippet connects them to Lead Data Platform — no rebuild, no redesign, no downtime.

2. 2

   Keeps the attribution

   Source, campaign, page and form details are captured with every lead, so you always know what produced it.

3. 3

   Fits your analytics

   Standard UTM and campaign data, sent through to the analytics tools you already run. Nothing locked in.

4. 4

   Routes it where it belongs

   Rules pick the destination — by brand, location, market or product line. Change a rule and it applies to the next lead.

5. 5

   Confirms delivery

   Every handoff to your CRM or another system is tracked, retried if it fails, and recorded so you can prove the lead arrived.

6. 6

   Advanced analytics and logs

   Every capture, route and handoff is logged — timestamp, the rule that matched, the response from the destination — so a lead can be traced end to end and reporting sliced by source, campaign, location or product line.

Lead hub

Also a hub for inbound leads

Leads do not only come from your own website. Sites you buy from, portals, manufacturers and partner dealers can feed the same pipeline by HTTP or by email — one set of rules, one delivery trail.

POST /leads
{ "email": "…", "phone": "…", "source": "…" }

leads@your-domain.com

<script src="/leads-manager.js" async></script>

Leads are deduplicated and normalized on arrival, so the same lead from three sources does not become three phone calls.

Platform flexibility

Flexible, rules-based lead routing

Routing is a set of rules you control — not a hard-coded setup. Combine them for round-robin, escalation, territories and fallbacks. Rules change on your schedule, not on a release cycle.

Brand

Send this lead to the brand that sells it.

Location

Closest or assigned store, dealership or branch.

Market

Zip, city, region or territory — wherever you draw the lines.

Product line

Towables here, motorhomes there, service somewhere else.

Schedule

Business hours go to the floor, after-hours goes to the on-call team.

Lead type

Buying, selling, trade-in or service — each on its own path.

Multilocation first: hundreds of locations, one set of rules to keep them straight.

Delivery

Delivery you can prove

Routing decides which system gets the lead. Delivery is what happens next: the payload is sent in the shape that system expects, the response decides whether it landed, and every attempt is written on the lead itself.

Any HTTP endpoint

A destination is a method, a URL, headers and a body — your CRM, a warehouse, an ad platform, a Slack webhook.

Sent in your shape

Template the lead’s fields into the URL, the query string, the headers and the body, so each system gets the payload it already expects.

Only a 2xx counts

Anything else is a failure, not a silent drop. Redirects, rejections, timeouts and dead DNS all count as not delivered.

Retried on failure

Three attempts per step, each with a fifteen-second budget. Broken configuration stops immediately instead of retrying forever.

Every attempt on the lead

The request that went out, the status that came back and the start of the response are recorded per attempt — a rejected handoff stays inspectable.

Secrets kept out of the record

Authorization, API-key, cookie, token, secret and password headers are redacted before an attempt is stored against the lead.

Each destination is its own step: they run in order, each carries its own retries and its own record, and one endpoint refusing a lead does not stop the others.

Who it is for

Built for large-scale, lead-driven operations

If a missed lead means a missed sale, the plumbing matters. Lead Data Platform is built for teams running many locations, many brands and many lead sources at once.

• RV dealer groups

  Multilocation lots, dozens of brands, one lead flow.

• Car dealerships

  Internet, showroom and service leads routed to the right desk.

• Home service companies

  Territories, technicians and on-call schedules handled by rule.

• Other lead-driven businesses

  Any operation that lives or dies by whether the lead got through.